![]() ![]() ![]() We talk a lot on this blog about how high-quality information is important for establishing your credibility with customers, enhancing confidence, and encouraging better conversion rates and reduced returns. We don’t all have the brand power of Apple - but there are things we can do to support what we believe is important. ![]() This got me thinking about how product information relates to, and supports, your brand strategy and brand values. Sorry if this is a spoiler - but maybe you can make some money off your friends by betting on the outcome! #RAPT NEO MOVIE#The second implication is, now that you know the secret, it is a lot easier to identify the possible culprit in the next suspenseful movie or program you are watching by simply looking to see who is using an Apple device. How convenient for Apple that its competitors are associated with negative aspects and characters! Therefore the bad guys, the losing side, and guilty parties have to use something else - such as Android phones or PCs. It means that any phones or computers used in the movie or television show could be iPhones or Macs only when in the hands of the good guys, the winning side, the innocent. One is that, like any good brand, Apple wants its products displayed in the best possible light. This instance of product and brand control has two implications. I listened in rapt attention - easy enough to do as a hands-free activity, especially considering I was not really moving in traffic anyway. According to Rian Johnson, director of the Academy Award-nominated movie Knives Out, he was not allowed to use Apple products in the movie unless they were used by “good guy” characters and not any “bad guy” characters. ![]()
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